June 17, 2011

Life is so concrete

Peikko had a small stand in the event of "Life is so Concrete" in France this week. The event, organized by international precast concrete association, was filled with people, mainly CEO´s with precast element factory backgrounds and companies supplying products for this industry.

There were several discussions on-going that I will remember well.

Firstly, I met many people that had just started to work in the industry. There had been many changes in the organizations of companies many had recruited persons without industry experience - in my mind this is great and I hope these people will change this business and not just do as all people before them.

Secondly, for many the fashionable surroudings of Cannes and Carlton Intercontinental Hotel just did not match the reality of their home - some where even mentioning that they are reducing their organizations and the fact that a manager is spending time in such a beautiful location - not good if somebody would take a picture and send to the staff... Life is still tough for most of us in construction industry - volumes are still very fragile in Europe.

Thirdly, there was a real belief that CONCRETE as construction material is modern, active, architectual, sustainable etc. And the way people talked about was very business like - not awefully "religious" like I have seen in some events. The conference was about professional people talking about concrete as construction material in business-like manner. Very good.

Peikko was the only company in its special field of connections to have a stand in the exhibition room and enjoy the attention of many participants. Nice discussions with many smart people.

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