October 26, 2012

How Nokia is changing the construction market?

I spent two weeks ago some three days at the Finnish construction exhibition, hold once in every two years, called FINNBUILD. For Peikko this is important show because the Finnish market is still very important for us: maybe not anymore because of its relative size for us but because of the demanding customers and challenging wheather conditions that force us to perform better.

The interesting thing I noted at the exhibition was the background of the people I met. There were several persons that had only limited experience from the construction business - many had years of background from telecommunications.

This has obviously a reason: the local telecom giant Nokia and its suppliers are not doing well and there has been thousands of people force to leave that company and its supplier base. And many of these people are reshaping the construction business now.

I met e.g. a director of an structural engineering company, now highly focused for international growth and product development. I met a person working in the precast company. I met a person working in the insulation materials company. I met a person bringing new innovative products into the market place. All with Nokia or Nokia supplier background.

The curse for one company may be a huge blessing for a another industry - so it seems right now on telecom and Finland.

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